Social media sites like Facebook and Twitter are household names. Everyone from Grandma to Fido have a page and even inanimate objects have been know to tweet. Why? Whatever’s trending is what everybody is talking about, which is a pretty big deal–especially for those trying to grow a business.
As a writer, I’ve always been told social media is one of the best ways to market myself and get my name out there, but it’s a lot to keep track of! Plus, new social sites are constantly popping up–as if one site streaming cat videos wasn’t enough. Here’s a quick run down of what I use and why:
Facebook walls are plastered with pictures, links, videos and more that all your “friends” can see. Like, comment, and share any of these things related to your audience and reinforce your brand.
Facebook is the only site I’m on more than once a day. It’s one of the first social sites I joined, so the platform is more familiar. It’s like checking in on an old friend–literally and figuratively.
I’ve never been tempted to join Twitter until I heard how easy it is to “listen” to people (future readers of all my future books) by searching for my name to see who may be talking about me, and by seeing what everyone else has to say. I also get to follow many different writing and travel related tweets to keep informed about what’s going on in both worlds.
Blogs are one of the best platforms for writers since you’re not limited to character count. You’re free to write and write till your heart’s content, but you still have to make sure you’re actually saying something. If you say something other people are also thinking, you’re more likely to get subscribers to your blog.
So yes, all of this social networking does seem to be time consuming, but if it leads to a larger fan base and more know how in the business, it’s all worth it, right? There are ways to instantly share what strikes your fancy to your social media sites. Many sites now have social media icons that when clicked will post directly on your wall/feed/etc making it easier to share with the world.